Outdoor Advertising, one of the most direct methods of presenting your product or service in front of large audiences and different target groups. To achieve high efficiency of your ad, we need serious analysis and specific approach, for example:

In foot traffic, average time of attention on an add is 3-5 seconds, in road traffic is about 2 seconds.
You understand that in order to have efficient, the content of the message should be clear, properly targeted and “provocative”
The presence of many graphic elements and text leads to loss of focus and reduces the effectiveness of advertising.
In this vein, the agency you work with, may find it useful only after you yourself have done an analysis of products / services
you offer and have them prioritized.